Case studies, not just credentials.
A selection of stories built end to end — from mega events to performance-led launches.
Products & Works
A look at my digital products, plus my latest project — built fast, launched sharp.
Ever get lost in marketing jargon? This cat-friendly pocket dictionary breaks down A-Z sales & marketing terms into bite-sized, everyday analogies — so you sound sharp in every meeting.
What's Inside
- 1 A-Z marketing lingo decoded into simple, cat-approved analogies you'll actually remember.
- 2 Buzzwords like ROI and A/B Testing explained in plain human (and feline) language.
- 3 Bite-sized entries built for a quick scroll right before your next client meeting.
A plug-and-play calculator to plan your ad spend, forecast ROI, and hit revenue targets without the guesswork — built from real campaign numbers, not theory.
What's Inside
- 1 A ready-made budget breakdown across ads, content, and SEO — just plug in your numbers.
- 2 Instant ROI percentage so you know exactly where every rupiah is working hardest.
- 3 Built from real campaign data, not textbook theory — usable the moment you open it.
17 real brand guideline samples from well-known brands, broken down so you can steal the structure and build a brand identity that actually gets remembered.
What's Inside
- 1 17 real guideline files broken into logo rules, color systems, and typography grids.
- 2 The exact playbook top brands use to stay consistent across every single touchpoint.
- 3 A ready swipe file so your brand never looks "almost right" again.
A full website revamp for an Indonesian film production house behind Netflix's Luka, Makan, Cinta — built with bold editorial typography and a moody, story-first layout that lets the work take center stage.
Key Features
- 1 Full-bleed cinematic hero with smooth scroll-triggered reveals for every title.
- 2 A dedicated "Works" showcase spotlighting Netflix Originals and festival selections.
- 3 Fully responsive layout that keeps the drama intact from desktop to mobile.
An event microsite for Sangkala Nyimas Gandasari, Denny Malik's musical dance theatrical production — designed with a mythic, cinematic feel and a live countdown to build anticipation for opening night.
Key Features
- 1 Real-time countdown timer building anticipation for opening night.
- 2 A direct "Beli Tiket" call-to-action built right into the navigation.
- 3 Immersive full-screen visuals paired with event details and cast info.
A clean, trustworthy platform for an Indonesian book publisher — built to showcase their catalog, simplify manuscript submissions, and make quality educational books easy to discover.
Key Features
- 1 Curated book catalog cards spotlighting bestsellers and new releases.
- 2 A one-click "Terbitkan Naskah" flow for authors ready to publish.
- 3 A clear contact bar with address, phone, and social links up top.
A playful browser-based rescue game built for Konservasi Indonesia, where players race the clock to clean up the ocean, dodge fish, and rack up a leaderboard-worthy score — all while spreading awareness for marine conservation.
Key Features
- 1 A fast-paced 30-second challenge — tap trash to clean it up and avoid the fish.
- 2 Instant player registration with a live, exportable leaderboard for every session.
- 3 A fully mobile-optimized play screen, built for quick, shareable browser sessions.
An interactive puzzle challenge built for Smartfren's #JagoanSinyal 5G campaign — players complete fast rounds, register their details, and climb a live nationwide leaderboard for a shot at real prizes.
Key Features
- 1 A 5-round puzzle challenge with a 56-second timer to keep energy high.
- 2 Player sign-up flow tied straight into a real-time, city-based leaderboard.
- 3 Built-in social sharing so players can spread the campaign instantly.
A word-search style challenge built for the #JuarakanDirimu campaign, guiding players through 7 fast rounds of brand-themed trivia and puzzles to prove they're the true champion.
Key Features
- 1 7 engaging rounds mixing word-search puzzles with quick trivia questions.
- 2 Simple entry form with city selection and an age-gate for fair play.
- 3 Point-based scoring that keeps players coming back to beat their best.
SmartSales — Facility Sales Platform
An intelligent sales platform for facility management teams — real-time attendance, lead tracking, quotations and target dashboards. The deck below auto-advances every 5 seconds, or browse it manually.
Estimate your Facebook & Instagram ad budget, reach, and expected results in seconds — a quick planning tool before you brief your media buyer.
Why Use It
- 1 Get a realistic estimated reach and result range before you spend a single rupiah.
- 2 Plan your budget confidently, whether the goal is awareness or conversions.
- 3 Skip the guesswork and brief your media buyer with clear numbers in hand.
Plan your Search & Display campaign spend, estimate clicks and conversions, and forecast ROI before committing your Google Ads budget.
Why Use It
- 1 Forecast clicks and conversions upfront, so budgets are backed by data.
- 2 Compare Search vs. Display allocation to find the smarter spend split.
- 3 Set realistic ROI expectations before your campaign even goes live.
Calculate your YouTube video ad budget, estimated views, and CPV — ideal for planning brand awareness or performance video campaigns.
Why Use It
- 1 See projected views and CPV before locking in your video ad budget.
- 2 Right-size spend for awareness campaigns vs. performance-driven goals.
- 3 Turn a rough video budget idea into a clear, presentable media plan.
Pensonic Indonesia — Social Media Content Strategy 2026
- Home-appliance attention is scattered across TikTok, Instagram & YouTube — but the content wasn't built for how each platform is actually watched
- Video commerce is booming, yet the brand story wasn't designed to move viewers from watching to buying
- One core idea, three native executions — reach on TikTok, trust on Instagram, proof on YouTube
- Entertain first, prove value second, make the next purchase step obvious
Richeese Factory Indonesia — Competitor Analysis 2026
- Competing in a crowded QSR category where menu size, not memorability, usually wins the conversation
- Ordering journeys scattered across too many apps and touchpoints to feel effortless
- Protect the "Fire & Cheese" flavour equity and turn hero products into repeatable rituals
- Map the full Crave → Choose → Order → Return funnel to convert social buzz into real visits
Bank Mandiri — From "Blocked" to Believed
- A viral account-restriction moment turned a routine compliance action into a national trust crisis
- The facts were legally defensible, but the customer experience made the bank feel like the villain
- Rebuild trust through visible, human-scale proof — branches, care desks, community forums & governance
- Turn one press release into repeated, everyday evidence that safety and fairness come first
Orang Tua Group — From Brand Shock to Earned Trust
- A promotional activation sparked public backlash over perceived cultural and religious insensitivity
- The risk went beyond legal exposure — it became a crisis of meaning and brand values
- Respond with empathy, not debate — pinned FAQs, listening forums, and published commitments
- Aim not to "look forgiven," but to become an organisation that's harder to surprise again
XLSmart — Premium Gala Dinner Event Strategic Concept
- Elevate a conventional, project-based partner relationship into lasting, executive-level trust
- Move beyond a one-off "thank you" dinner into a night partners genuinely remember
- Curate a Grammy-level executive experience that makes 400+ strategic partners feel truly valued
- Position XLSmart as a visionary industry leader that opens doors to future collaboration
Smartfren 5G — Event Launching 2026
- Every provider claims the fastest, widest 5G — the word itself has become a crowded battlefield
- Billboards and TV ads alone can't prove a network difference people need to feel for themselves
- Make "Smartfren" the first word that comes to mind the instant people hear "5G"
- Turn a 7-city roadshow into shareable, organic social content — not a forced launch ceremony
Featured across national media.
Media Indonesia
Visitors exploring the Marvel Studios: A Universe of Heroes exhibition at City Hall, PIM 3, Jakarta.
Detikcom
Marvel Studios exhibition coverage, embedded live via detikcom's own video player.
Kumparan
Kumparan's video coverage of the campaign, embedded live via YouTube.
Metro TV
Broadcast segment on Marvel Exhibition Indonesia's first-ever run in Jakarta.
Trans 7
National TV feature on the exhibition's opening and visitor experience.
Antara TV
News wire coverage of Southeast Asia's largest Marvel Studios exhibition.
Disney Insider
Behind-the-scenes look at the exhibition from Disney's own content channel.
Frans Sanjaya Vlog — Part 1
Independent creator walkthrough of the exhibition halls and displays.
Frans Sanjaya Vlog — Part 2
The continuation — a closer look at the exhibition's most talked-about exhibits.
Kompas.com
National news coverage of the Marvel Studios: A Universe of Heroes exhibition.
CNN Indonesia
CNN Indonesia's broadcast segment on the exhibition's opening.
Suara.com
Suara.com's online coverage of the exhibition.
Motion, animation & brand films.
Petualangan Andra
A children's animated series introducing Indonesian kids to the wonders of the archipelago's seas. This debut episode follows Andra exploring Pulau Weh, Sabang.
Gold Light Entertainment
Corporate video profile for Gold Light Entertainment.
Life Was Started From Dot and Lines
A brand film on connection and creativity — every life, like every story, begins from a single dot and line.
Aplikasi Bantuan Hukum — Divisi Hukum Mabes Polri
App walkthrough for the Indonesian National Police Legal Division's legal-aid service.
Pajeri Indonesia Club — App Teaser 2018
Mobile app teaser video for Pajeri Indonesia Club.
Mandiri Sekuritas — Integrity
Internal culture film on integrity for Mandiri Sekuritas.
BPR Mandiri — Credit Card
Product explainer video for BPR Mandiri's credit card.
Sosialisasi Tim Peneliti Tabiat — Mabes TNI AL 2017
Briefing video for the Indonesian Navy's research review session.
Infiniti — Mobile App Teaser
Mobile app teaser video for Infiniti.
Rebounder — Book Teaser 2016
Book launch teaser video for Rebounder.
Advertorial NTT 2017
Spotlighting East Nusa Tenggara's tourism and investment potential across Sumba Timur, Sumba Barat, Lembata, Alor, and Kupang.
ICID Bali — Event Teaser 2019
Teaser video for the ICID Bali event.
PSA SDA PU — Sejahtera Dengan Air
Public service announcement on water resource management for the Ministry of Public Works.
Advertorial NTT 2016
Advertorial spotlighting East Nusa Tenggara's tourism potential.
Advertorial Pemkot Tangerang 2016
Advertorial for the Tangerang City Government.
Dopamin Movie Trailer
Official trailer for the film Dopamin.
BNI Life End to End Journey 21 Tahun
Brand film celebrating BNI Life's 21-year customer end-to-end journey.
Sosialisasi Masyarakat Hukum Adat Wakatobi
Public outreach video on the Wakatobi indigenous law community.
WIKA Safety Guide Induction
Safety induction guide video produced for WIKA.
Heinz ABC Culinary Challenge
Culinary challenge campaign video for Heinz ABC.
Perlindungan Masyarakat Hukum Adat di Indonesia
Documentary-style video on the legal protection of Indonesia's indigenous law communities.