CASE STUDY — FMCG SPONSORSHIP
"Energy of Asia" — the official ice cream of the Games.
A sponsorship activation for AICE as the Official Ice Cream Sponsor of the 2018 Asian Games, carried across native banners, product, and digital.
OBJECTIVE
AICE ice cream wanted to expand its communication and brand awareness in the digital world, using its Asian Games 2018 sponsorship as the centerpiece and the website and social channels as the main gate for company information.
CHALLENGE- Provide interactive information with content that increases awareness and brand experience.
- Communicate product details, variants, and ingredients clearly across every touchpoint.
- Grow engagement and followers organically around the sponsorship campaign.
FINAL RESULTS
- Secured Official Ice Cream Sponsor status for the 2018 Asian Games.
- Grew the Instagram following to 182K.
- Sustained an active content cadence of 891 posts.
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