CASE STUDY — HEALTHCARE GROWTH
Cutting acquisition cost by 90%.
Full-funnel marketing leadership across 7 departments — from SEO-driven traffic to a single-day event that returned 300% ROI.
OBJECTIVE
Pusat Fertilitas Bocah Indonesia needed a marketing organization that could scale patient acquisition sustainably — replacing high-cost, low-visibility spending with a measurable, department-wide system.
CHALLENGE- Unify 7 departments — Marcomm, Digital, Event, CRM, Brand, Creative, and Customer Care — under one strategy.
- Bring Customer Acquisition Cost down without sacrificing lead quality.
- Turn a single-day IVF experiential event into a measurable revenue driver.
FINAL RESULTS
- Cut Customer Acquisition Cost by 90% in under six months.
- Returned 300% ROI from a single-day patient event.
- Drove 1.3M website visitors in a single month.
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