CASE STUDY — ENTERTAINMENT & EXHIBITION
Global entertainment, staged for a local audience.
As Creative & Concept Development Department Head at Sinar Mas Land, directing Gold Light Entertainment's promoter properties — from ice-show logistics to a record-setting ornamental fish exhibition.
OBJECTIVE
Gold Light Entertainment, the official promoter division owned by Sinar Mas Land, needed an interactive company profile and brand system that could represent every concert and exhibition it staged — including Disney On Ice and the World's Largest Ornamental Fish Exhibition (2019) — on both a national and international scale.
CHALLENGE- Create an interactive company profile covering every event that had been held.
- Explain the benefits and venue facilities owned by Gold Light Entertainment clearly to partners and sponsors.
- Manage technical and hospitality requirements for local and international talent.
FINAL RESULTS
- Delivered Disney On Ice and the World's Largest Ornamental Fish Exhibition in the same year.
- Managed technical and hospitality logistics for a global touring production.
- Ran full 360° talent operations for local and international artists.
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