CASE STUDY — HEALTHCARE WEBSITE
Turning a procedure into a confident decision.
A full website relaunch for Jakarta Eye Center, positioning New Generation Z LASIK with "True" Custom LASIK as the clear, patient-friendly choice.
OBJECTIVE
Jakarta Eye Center wanted to change the appearance of its website to be more informative, with main features that make the experience easier for patients from first visit to follow-up.
CHALLENGE- Build a fully responsive site for tablet and smartphone devices.
- Let patients find schedule information for doctors currently practicing.
- Let patients register online for the day and time they want.
FINAL RESULTS
- Launched the New Generation Z LASIK campaign on schedule.
- Delivered a fully responsive site across every device.
- Enabled online doctor scheduling, cutting patient booking friction to zero.
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