CASE STUDY — FILM MARKETING
A social campaign that hit #1 in 7 days.
Social media strategy and Behind-The-Scenes content for the theatrical release of "Dopamin," produced by Karuna Pictures.
OBJECTIVE
Karuna Pictures needed a social rollout that could turn a theatrical release into a genuine cultural moment — driving cinema admissions in a crowded release calendar and keeping the conversation alive well past opening weekend.
CHALLENGE- Grow the director's YouTube presence from a near-zero base ahead of release.
- Convert Behind-The-Scenes content into consistent, high-frequency engagement.
- Translate opening-weekend buzz into a #1 streaming position within a week.
FINAL RESULTS
- Drove 200K cinema admissions in the opening stretch.
- Pushed the film to #1 on Netflix Indonesia within a week.
- Averaged 117K views on every Behind-The-Scenes post.
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