CASE STUDY — GOVERNMENT WEBSITE & PR
An 8-month campaign, built for public trust.
Strategic conceptualization and website relaunch for Indonesia's Ministry of Public Works and Housing — pu.go.id — plus an 8-month public official campaign.
OBJECTIVE
The Ministry of Public Works and Housing wanted to change the appearance of its website design and features, making public information easier to find, download, and act on.
CHALLENGE- Build a fully responsive site across desktop, tablet, and smartphone.
- Create a directory of public information available for download.
- Add a dynamic photo and video gallery, running news ticker, multi-language support, and a digital form for community advice and complaints.
FINAL RESULTS
- Ran an 8-month public campaign without a single communications misstep.
- Delivered a fully multi-language public information site.
- Shipped dynamic news and gallery features the Ministry still uses.
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