CASE STUDY — MEGA EVENT
Southeast Asia's biggest Marvel exhibition.
A 3.5-month exhibition built from the ground up — creative concept, crew, and a communication strategy sized for an international audience.
OBJECTIVE
Marvel Exhibition Indonesia — recognized as the largest Marvel exhibition in Southeast Asia — needed a communication and promotion strategy built for international-scale attention, backed by an on-the-ground crew large enough to run it flawlessly for over three months.
CHALLENGE- Create a communication strategy and promotion plan sized for an international-scale event.
- Invite visitors and Marvel fans to return consistently and generate organic word of mouth.
- Mobilize and manage a 130-person cross-functional crew across daily operations.
FINAL RESULTS
- Mobilized and led a 130-person crew across the full 3.5-month run.
- Earned coverage from 110+ national and APAC media outlets.
- Generated 30M Instagram impressions in just 3 months.
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