CASE STUDY — FESTIVAL PROMOTION
One weekend, seven headline acts.
Promotional design and rollout for Floridina LOL Festival Volume #1 — a three-day music and culinary festival at Community Park PIK 2, Jakarta.
OBJECTIVE
LOL Festival needed promotional key visuals and a ticketing push strong enough to sell a three-day, multi-stage festival lineup spanning NOAH, Sheila On 7, DMASIV, Trio Lestari, Trio Kurnia, Yura Yunita, and Rizky Febian, alongside a full culinary and games zone.
CHALLENGE- Design a poster system that reads clearly across social, print, and ticketing platforms.
- Balance seven headline acts and a dozen culinary and games vendors on one key visual.
- Drive ticket sales through tiket.com and social handles in the final promotional push.
FINAL RESULTS
- Delivered a 3-day festival without a single scheduling clash.
- Coordinated 7 headline acts across multiple stages.
- Brought together 12+ culinary vendors under one activation.